Our brand in the digital economy
We are planning a rebranding because of the changing requirements of our buyers and different characteristics of doing business (in the digital economy). This is why we want to know:
- What is our organizational culture: mentality, reasons, viewpoints and values of employees that are crucial for the successful positioning of the new brand or brands?
- What is our customer focused culture like and where are our key challenges or blockers?
- To which elements of the organizational culture should we devote our focus, assets and activities in the future?
Alignment of organizational culture: Our customers and us?
We are aware that the alignment of our organizational culture with the culture (values, beliefs, behavior) of our key customers is crucial for our long term success. This is why we want to know:
- How we check the so called cultural alignment between the culture of our customers and the culture of our organization?
- Is our organizational culture focused on customers and other stakeholders (even compared to the best organization in our industry)?
- What are the biggest gaps between our cultures and what should we do with the goal in the future to achieve as much alignment as possible?
Digital leadership
We, as leaders, do not exactly know what to do to improve the digital focus of our organizational culture so we can involve our coworkers for the following reasons:
- We do not yet have a good understanding of business performance in the digital economy.
- We do not know which dimensions of the modern organizational culture should be systematically strengthened.
- We don’t have enough knowledge about the key characteristics of the modern organizational culture which we can use to help us.
Engaged employees and engaged customers in the digital economy
We are aware that engaged employees are a key requirement for engaged customers. This is why we want to know:
- Which elements of our organizational culture accelerate the engagement of our employees and can be used as foundations for strengthening our increased customer focus?
- Which elements of our culture inhibit the engagement of our employees?
- Which areas are the priority of our development in that area?
Organizational culture for the competitiveness of our organization
We want to compete with the best performers in our industry and we are beginning to notice that we are not as competitive, so we want to know:
- Which elements of our organizational culture should we develop in the future to be more successful?
- What are our biggest advantages and challenges connected to the development of the required organizational culture?
- What is the modern organizational culture in the best companies like?
A successful leader in the digital business environment
I am aware that leadership is a matter of the business context in which the leader operates. This is why I want to know how the roles and competencies of the leader change in the digital economy. I wonder:
- Which key competencies should a leader have to be able to facilitate successful digital business operations and organizational culture that supports it?
- Which digital competencies that are important for leaders am I strongly proficient in and which ones are lacking?
- How to systematically develop them, today and in the future?
Development of a modern organizational culture which is crucial for successful business performance in the digital economy?
We want to know about modern organizational culture elements, since we want to achieve successful business performance in the digital economy. This is why we ask ourselves:
- What is the modern organizational culture that is needed for doing business in the digital economy like?
- Which elements of our organizational culture should we develop in the future to be more successful?
- What are our biggest challenges connected to the development of the required modern organizational culture?
The digital strength of our organization
We want to know if it can be measured, how well we are prepared to digital business operations and which level of business transformation have we achieved. We do not know the following:
- Is there a model of assessing digital maturity and competencies along with a professional test – assessment that we can rely on?
- Can we compare ourselves with others based on the acquired data and what is our position in relation to other organizations (what does the benchmark or comparative analysis in our industry state)?
- What should we do to systematically improve our business performance in the digital economy?
The culture for a successful digital business transformation
We face a digital business transformation. We are worried whether we will be successful in doing this since we are noticing the following:
- We don’t have enough available resources to do this, so we must ration them.
- There are doubts that we will be able to successfully execute it which lessens the engagement of our employees.
- We will leave the initiative to do it to our IT department.
- We do not know whether our organizational digital culture is developed enough.
Career or professional development
I strive for career advancement or professional growth so I can be more successful in reaching my business goals. This is why I want to know:
- How can I systematically evaluate my potential/competencies?
- What is the level of my current competencies?
- Which competencies should I learn or develop in the future?
Modern strategic planning/strategic planning in the digital economy
We want to know what makes modern strategic plaining different and which new developments must we follow to successfully execute our strategy in the digital economy. This is why we want to know the following:
- What else we should include in our current procedures of strategic planning?
- Which digital competencies do we need to be able to include it?
- Which new elements of the modern digital culture must we develop to support the execution of the strategy?
Employment in an advanced digital company
I wish to work in an advanced digitally focused company. I have the following questions in connection to this:
- Do I have suitable digital competencies?
- Which additional knowledge and business behaviors should I develop in connection with this?
- How can I objectively assess myself to reach the most credible result?
